Working with Balanced Scorecard Performance Metrics

In "20-20" balanced scorecard performance metrics can include both financial and non financial indicators.

In the example above one of the scorecard objectives for the customer perspective is to  Increase the number of high quality customers. Progress on this objective will be monitored using a non financial metric i.e. Number of quality customers.

Not all scorecard objectives and measures need contribute equally towards the successful implementation of the strategies. In "20-20"  they are weighted in order of  importance.